The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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The double 11 speech of The White House President of the United States - Merit Award - Consumer - Broadcast & Film / Branded Television

The double 11 speech of The White House President of the United States Agency: Alibaba Group / Hangzhou Client: Alibaba Group Category: Consumer - Broadcast & Film / Branded Television Merit Award

Inactivity Tracker - Merit Award - Consumer - Gaming & Mobile / Branded Mobile

Inactivity Tracker Agency: FCB / Chicago Client: Joe Boxer Category: Consumer - Gaming & Mobile / Branded Mobile Merit Award

Honda Road Readers - Merit Award - Consumer - Gaming & Mobile / Branded Mobile

Honda Road Readers Agency: RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Category: Consumer - Gaming & Mobile / Branded Mobile Merit Award

The Gentleman's Wager II - Merit Award - Craft - Direction / Direction

The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction Merit Award

Close To Home - Merit Award - Craft - Direction / Direction

Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Direction / Direction Merit Award

The Game Starts Here - Merit Award - Craft - Direction / Direction

The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Craft - Direction / Direction Merit Award

Turn The Bezel - Merit Award - Craft - Direction / Direction

Turn The Bezel Agency: R/GA / New York Client: Samsung Category: Craft - Direction / Direction Merit Award

Paper - Merit Award - Craft - Direction / Direction

Paper Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica Client: American Honda Motor Category: Craft - Direction / Direction Merit Award

Close To Home - Merit Award - Craft - Cinematography / Cinematography

Close To Home Agency: BBDO / New York Client: AT&T Category: Craft - Cinematography / Cinematography Merit Award

The Last Shot - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

The Last Shot Agency: AKQA / San Francisco + LOS YORK / Los Angeles Client: Jordan Brand Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

GE Podcast Theatre presents The Message - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

GE Podcast Theatre presents The Message Agency: BBDO / New York Client: GE Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Smiles Trip Book - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Smiles Trip Book Agency: FCB BRASIL / SAO PAULO Client: Smiles Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Nivea Doll - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Nivea Doll Agency: FCB BRASIL / SAO PAULO Client: BDF Nivea Brasil Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Inside Abbey Road - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Inside Abbey Road Agency: Google Creative Lab / London + Stinkdigital / London Client: Google Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

The Interactive Parking Billboard - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

The Interactive Parking Billboard Agency: Leo Burnett Germany / Frankfurt Client: Fiat Germany Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Game of Balls - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Game of Balls Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Survival Billboard - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Survival Billboard Agency: McCann / London + Momentum Worldwide / London Client: Microsoft Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

The Tweeting Pothole - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

The Tweeting Pothole Agency: P4 Ogilvy&Mather / Panama Client: Medcom Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Unskippable - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Unskippable Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Canon Gig App - Merit Award - Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Canon Gig App Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam Client: Canon/Uncle Grey Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment Merit Award

Color for the Colorblind - Merit Award - Consumer - Other Branded Content / Co-Promotions

Color for the Colorblind Agency: FCB / Chicago Client: Valspar Category: Consumer - Other Branded Content / Co-Promotions Merit Award

Mein Kampf - Against Racism - Merit Award - Consumer - Other Branded Content / Co-Promotions

Mein Kampf - Against Racism Agency: Ogilvy Germany / Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Consumer - Other Branded Content / Co-Promotions Merit Award

Move Update. The Open Source Project - Merit Award - CSR - Branded Gaming & Mobile / Branded Gaming & Mobile

Move Update. The Open Source Project Agency: DDB&tribal / Warsaw Client: McDonald's Polska Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile Merit Award

Never Stop - Merit Award - Craft - Editing / Editing

Never Stop Agency: Mekanism / San Francisco + Sister / San Francisco Client: The North Face Category: Craft - Editing / Editing Merit Award

What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series) Merit Award

CONAN Clueless Gamer for Fallout 4 Agency: Team Coco / Los Angeles + Turner Entertainment Networks / New York + Fearless Media / New York Client: Bethesda Game Studios Category: Consumer - Brand or Product Integration into Storyline / TV (Drama, Comedy or Reality Series) Merit Award

#BetterForBaby Agency: Saatchi & Saatchi NY / New York + Über Content / Hollywood + Pulse Films / Los Angeles + Cosmo Street / New York Client: Procter & Gamble Category: Consumer - Music / Creative Use of Music Supporting a Brand Merit Award

Witness Greatness Compton Agency: TBWA Chiat Day / Los Angeles + Alldayeveryday / Los Angeles + Cut & Run / Los Angeles + Apache / Los Angeles Client: The Grammys Category: Consumer - Music / Creative Use of Music Supporting a Brand Merit Award

The Snickers Write-off - Merit Award - Consumer - Online / Branded Documentary

The Snickers Write-off Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer - Online / Branded Documentary Merit Award

I Skip Leg Day - Merit Award - Craft - Music / Sound / Music / Sound

I Skip Leg Day Agency: BBDO GmbH / Berlin + BBDO Group Germany GmbH / Berlin Client: Mercedes-Benz Category: Craft - Music / Sound / Music / Sound Merit Award

Breathless Choir - Merit Award - Craft - Music / Sound / Music / Sound

Breathless Choir Agency: Ogilvy & Mather / London Client: Philips Category: Craft - Music / Sound / Music / Sound Merit Award

What Lives Inside - Merit Award - Consumer - Online / Long Form Videos

What Lives Inside Agency: Pereira & O'Dell / San Francisco Client: Intel Category: Consumer - Online / Long Form Videos Merit Award

Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting. - Merit Award - Consumer - Online / Long Form Videos

Can this 17 year-old reignite the golden age of Hip Hop? Meet AFRO. 10MM views and counting. Agency: Woven Digital / Culver City + American Honda Motor Co. / Torrance + Mediavest / Los Angeles Client: American Honda Motor Co. Category: Consumer - Online / Long Form Videos Merit Award

Miserable in Puerto Rico - Merit Award - Consumer - Other Branded Content / User Generated Content

Miserable in Puerto Rico Agency: J. Walter Thompson Puerto Rico / San Juan Client: Puerto Rico Tourism Company Category: Consumer - Other Branded Content / User Generated Content Merit Award

Call of Duty: Black Ops III "Seize Glory" - Merit Award - Craft - Writing / Writing

Call of Duty: Black Ops III "Seize Glory" Agency: 72andSunny / Los Angeles Client: Activision Category: Craft - Writing / Writing Merit Award

3-second Cooking, Super Fried Dumpling - Merit Award - Consumer - Broadcast & Film / Branded Film

3-second Cooking, Super Fried Dumpling Agency: TOKYU AGENCY INC. / Tokyo Client: NTT DOCOMO Category: Consumer - Broadcast & Film / Branded Film Merit Award

Sports Alphabet - Merit Award - Consumer - Online / Short Form Videos

Sports Alphabet Agency: barrettSF / San Francisco + Gentleman Scholar / Los Angeles + Barking Owl / Los Angeles + One Union Recording / San Francisco Client: Bleacher Report Category: Consumer - Online / Short Form Videos Merit Award

The Art Heist for Good - Merit Award - Consumer - Online / Short Form Videos

The Art Heist for Good Agency: Deutsch / New York Client: WATERisLIFE Category: Consumer - Online / Short Form Videos Merit Award

805 Million Names - Merit Award - Consumer - Online / Short Form Videos

805 Million Names Agency: Forsman & Bodenfors / Gothenburg + New Land / Iconoclast / Stockholm + Be On / Stockholm + Matter / Stockholm Client: United Nations World Food Programme Category: Consumer - Online / Short Form Videos Merit Award

HALO 5: Guardians - A Hero Falls - Merit Award - Consumer - Online / Short Form Videos

HALO 5: Guardians - A Hero Falls Agency: twofifteenmccann / San Francisco + Furlined / Los Angeles Client: XBOX Category: Consumer - Online / Short Form Videos Merit Award

Decoy - Merit Award - Consumer - Online / Short Form Videos

Decoy Agency: Leo Burnett, Sydney / Millers Point + The Pool Collective / Sydney Client: Canon Australia Category: Consumer - Online / Short Form Videos Merit Award

The Game Starts Here - Merit Award - Consumer - Online / Short Form Videos

The Game Starts Here Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles Client: Beats By Dr. Dre Category: Consumer - Online / Short Form Videos Merit Award

Fast Forward, Hike - Merit Award - Consumer - Online / Short Form Videos

Fast Forward, Hike Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos Merit Award

Fast Forward, Going Up - Merit Award - Consumer - Online / Short Form Videos

Fast Forward, Going Up Agency: The Martin Agency / Richmond + Furlined / New York Client: GEICO Category: Consumer - Online / Short Form Videos Merit Award

Unskippable, Family Long Form - Merit Award - Consumer - Online / Short Form Videos

Unskippable, Family Long Form Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos Merit Award

Unskippable, Elevator - Merit Award - Consumer - Online / Short Form Videos

Unskippable, Elevator Agency: The Martin Agency / Richmond + Park Pictures / New York Client: GEICO Category: Consumer - Online / Short Form Videos Merit Award

Operation Boomerang - Merit Award - Consumer - Online / Short Form Videos

Operation Boomerang Agency: The Monkeys / Sydney + Rabbit / Sydney Client: Meat & Livestock Australia Category: Consumer - Online / Short Form Videos Merit Award

SHOTTASoCo - Merit Award - Consumer - Online / Short Form Videos

SHOTTASoCo Agency: Wieden+Kennedy / New York + Caviar / Los Angeles Client: Southern Comfort Category: Consumer - Online / Short Form Videos Merit Award

Actual Reality - Merit Award - Consumer - Online / Short Form Videos

Actual Reality Agency: Y&R New Zealand / Auckland Client: Jaguar New Zealand Category: Consumer - Online / Short Form Videos Merit Award

The First Ever Pinterest Yard Sale - Merit Award - Consumer - Other Branded Content / Custom Content

The First Ever Pinterest Yard Sale Agency: Deutsch / New York Client: Krylon Category: Consumer - Other Branded Content / Custom Content Merit Award

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Award: 2016 Branded Entertainment Merit Award

Agency: Alibaba Group / Hangzhou

Client: Alibaba Group

Title: The double 11 speech of The White House President of the United States

Category: Consumer - Broadcast & Film / Branded Television

Annual ID: BE16052M

Award: 2016 Branded Entertainment Merit Award

Agency: FCB / Chicago

Client: Joe Boxer

Title: Inactivity Tracker

Category: Consumer - Gaming & Mobile / Branded Mobile

Annual ID: BE16072M

Award: 2016 Branded Entertainment Merit Award

Agency: RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica

Client: American Honda Motor

Title: Honda Road Readers

Category: Consumer - Gaming & Mobile / Branded Mobile

Annual ID: BE16073M

Award: 2016 Branded Entertainment Merit Award

Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Client: Johnnie Walker - Diageo

Title: The Gentleman's Wager II

Category: Craft - Direction / Direction

Annual ID: BE16108M

Award: 2016 Branded Entertainment Merit Award

Agency: BBDO / New York

Client: AT&T

Title: Close To Home

Category: Craft - Direction / Direction

Annual ID: BE16109M

Award: 2016 Branded Entertainment Merit Award

Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Client: Beats By Dr. Dre

Title: The Game Starts Here

Category: Craft - Direction / Direction

Annual ID: BE16110M

Award: 2016 Branded Entertainment Merit Award

Agency: R/GA / New York

Client: Samsung

Title: Turn The Bezel

Category: Craft - Direction / Direction

Annual ID: BE16111M

Award: 2016 Branded Entertainment Merit Award

Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Client: American Honda Motor

Title: Paper

Category: Craft - Direction / Direction

Annual ID: BE16112M

Award: 2016 Branded Entertainment Merit Award

Award:
2016 Branded Entertainment Merit Award

Agency:
Alibaba Group / Hangzhou

Client:
Alibaba Group

Title:
The double 11 speech of The White House President of the United States

Category:
Consumer - Broadcast & Film / Branded Television

Annual ID:
BE16052M

Award:
2016 Branded Entertainment Merit Award

Agency:
FCB / Chicago

Client:
Joe Boxer

Title:
Inactivity Tracker

Category:
Consumer - Gaming & Mobile / Branded Mobile

Annual ID:
BE16072M

Award:
2016 Branded Entertainment Merit Award

Agency:
RPA / Santa Monica + M ss ng p eces / Los Angeles + Butcher Editorial / Santa Monica + Lime Studios / Santa Monica

Client:
American Honda Motor

Title:
Honda Road Readers

Category:
Consumer - Gaming & Mobile / Branded Mobile

Annual ID:
BE16073M

Award:
2016 Branded Entertainment Merit Award

Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA

Client:
Johnnie Walker - Diageo

Title:
The Gentleman's Wager II

Category:
Craft - Direction / Direction

Annual ID:
BE16108M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
AT&T

Title:
Close To Home

Category:
Craft - Direction / Direction

Annual ID:
BE16109M

Award:
2016 Branded Entertainment Merit Award

Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles

Client:
Beats By Dr. Dre

Title:
The Game Starts Here

Category:
Craft - Direction / Direction

Annual ID:
BE16110M

Award:
2016 Branded Entertainment Merit Award

Agency:
R/GA / New York

Client:
Samsung

Title:
Turn The Bezel

Category:
Craft - Direction / Direction

Annual ID:
BE16111M

Award:
2016 Branded Entertainment Merit Award

Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica

Client:
American Honda Motor

Title:
Paper

Category:
Craft - Direction / Direction

Annual ID:
BE16112M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
AT&T

Title:
Close To Home

Category:
Craft - Cinematography / Cinematography

Annual ID:
BE16114M

Award:
2016 Branded Entertainment Merit Award

Agency:
AKQA / San Francisco + LOS YORK / Los Angeles

Client:
Jordan Brand

Title:
The Last Shot

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16097M

Award:
2016 Branded Entertainment Merit Award

Agency:
BBDO / New York

Client:
GE

Title:
GE Podcast Theatre presents The Message

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16098M

Award:
2016 Branded Entertainment Merit Award

Agency:
FCB BRASIL / SAO PAULO

Client:
Smiles

Title:
Smiles Trip Book

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16099M

Award:
2016 Branded Entertainment Merit Award

Agency:
FCB BRASIL / SAO PAULO

Client:
BDF Nivea Brasil

Title:
Nivea Doll

Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment

Annual ID:
BE16100M

Award:
2016 Branded Entertainment Merit Award

Agency:
Google Creative Lab / London + Stinkdigital / London